Nicki Minaj has partnered with green sneaker brand, LØCI to produce a collection consisting of 11 different pairs of sneakers.  LØCI is a black owned sneaker brand who is committed to crafting products made of sustainable materials such as Bio leather made from food grade corn and natural cork insoles. The  sneakers also consist of materials made from recycled rubber, foam, bamboo and ocean plastic from the Mediterranean Sea.  The vegan eco-luxe company strives to remain environmentally conscious throughout the various phases of production and manufacturing.  Each pair of sneakers are made with 20 recycled bottles sourced from the Mediterranean Sea. Nicki Minaj gloated about the release of her new environmentally conscious sneaker collection in a surprise Instagram post. View this post on Instagram A post shared by Barbie (@nickiminaj)      LØCI’s materials are sourced from responsible suppliers all around the world.  Ten percent of LØCI’s profits are donated to bi

Apple premiered their yearly Apple Event introducing the new Apple Series 9 Apple Watch and the iPhone 15 standard, plus and pro models.  During the event, a commercial was premiered featuring Octavia Spencer, Tim Cook (CEO of Apple), Lisa Jackson (VP of Environment, Policy and Social Initiatives.  This funny commercial saw Octavia present herself as “Mother Nature,” a stern yet comical corporate responsibility officer.  Before Octavia entered the scene, all the officers and workers at the meeting were shuffling around looking nervous and anxious while drinks shook on the table.   We even saw Tim Cook rehearsing the lines that he would repeat to Mother Nature when she entered.   After Mother Nature arrives, Tim Cook, asks her “how was the weather getting in?” Mother Nature then says, “the weather was however I wanted it to be!”   Mother nature reminds Mr. Cook of his promise in 2020—which is to bring Apple’s carbon footprint to zero by 2030. As the commercial ensued, the viewer learns

Two years after the launch of their Coach Reloved Campaign, Coach New York is back at it again and kicking off a new sustainably smart sub brand named Coachtopia.  Coach is introducing it’s Coachtopia brand as a circular business model. Circularity is about reimagining not just the product lifecycle but the relationship between brand, planet, and consumer,” says Joon Silverstein, the SVP of Global Marketing and Creative and Sustainability at Coach and Head of Coachtopia, via their press release.  Instead of trashing old bags, Coach is “reimagining” those bags and remaking or upcycling them into something new. Customers who’ve purchased Coach bags can opt to recycle them by sending them into Coach. When this is done, Coach does not have to source new materials to create a bag. They simply use scrap and waste leather to create the new and trending. Utilizing new materials contributes to 38% of the fashion industry’s greenhouse emissions.   It enables them to use the old materials from a

Move to the side Yeezy! There’s a sustainable sneaker company on the horizon! With a motto such as “Love at First Step,” who wouldn’t run out to snag a pair? Allbirds creates running shoes made from planet friendly sources such as eucalyptus infused pulp, sugar cane and merino wool.  They are in the process of producing a natural plant based leather. Allbirds sneakers come in an array of colors, prints and styles.   The Women’s Wool Piper Mid (which I think looks totally rad)   boasts a price of $120 and has a very unique two fold half and half print going on.    This reimagined classic is made with merino wool fiber and is balanced at with a sugarcane outsole.   Though I’m not a sneaker head, I’m all for a sneaker company which keeps the safety of the environment as a focal point during its production processes.   Allbirds realizes that the fashion industry is one of the largest contributors to environmental problems.   They’ve set intentions to reduce their carbon footprint to zero b

Prince Charles spoke at the World Economic Forum Annual meeting today which is a gathering of individuals from all walks who meet to discuss and shape global and industry agendas. Prince Charles, a spokesperson for sustainable and environmental initiatives placed emphasis on warning others about the greatest threats to humanity: global warming, climate change and the loss of biodiversity. A New Economic Model The Prince of Wales announced the launch of a sustainable markets initiative that will offer a “new systems level framework” whose primary focus is centered on the protection of the people and planet. Within this initiative is the Prince’s desire to allow access for more alternative sustainable markets being that consumers drive demand. It is his belief that this systems level framework will influence fields such as technology, e-commerce and the space industry to allow these and other markets to be rooted in sustainability while also permitting for the creation of new sustainab

It’s Earth Day Weekend Folks!! Green Festival Expo 2016 kicked off in NYC this weekend at the LEED certified Jacob Javits Center. We attended the very first Green Festival in 2011, originally started by Green America, and we’re super proud to know that it is still live and kicking! Green Festival is the premier event for health conscious consumers and businesses alike. It is the largest and longest running sustainability and green living event in America! The latest and greatest in ‘green’ were on display at this year’s Green Festival expo. One can appreciate the fact that green brands are being made more accessible to consumers. Green Festival has been making strides in accomplishing this mission. The exhibit area was bustling with exhibitors showcasing their products and services. The green ambience was felt as musician and guitarist, JJ Ball Audio, greeted participants with electrifying, melodic tones near the main entrance. We can’t forget the neat plastic bag exhibit being wor