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Prince Charles Launches New Sustainable Markets Initiative at WEF 2020

Prince Charles spoke at the World Economic Forum Annual meeting today which is a gathering of individuals from all walks who meet to discuss and shape global and industry agendas. Prince Charles, a spokesperson for sustainable and environmental initiatives placed emphasis on warning others about the greatest threats to humanity: global warming, climate change and the loss of biodiversity.
A New Economic Model
The Prince of Wales announced the launch of a sustainable markets initiative that will offer a “new systems level framework” whose primary focus is centered on the protection of the people and planet. Within this initiative is the Prince’s desire to allow access for more alternative sustainable markets being that consumers drive demand. It is his belief that this systems level framework will influence fields such as technology, e-commerce and the space industry to allow these and other markets to be rooted in sustainability while also permitting for the creation of new sustainable markets. Prince Charles discussed his ten practical actions to drive forward a sustainable markets approach:
10 PRACTICAL ACTIONS THAT WILL DRIVE FORWARD THE SUSTAINABLE MARKETS APPROACH
  1. Shifting default settings to sustainability, essentially placing nature and nature’s capital at the heart of how we operate
  2. Outlining responsible transition pathways to decarbonize and move to net zero. Companies and corporation should plan how they’ll decarbonize
  3. Reimagining industries through the lens of sustainable markets
  4. Identifying game changers and barriers to transition. Showcasing and investing in game changing technology and solutions emerging in our society.
  5. Reversing perverse subsidies and improving incentives for sustainable alternatives.
  6. Investing in STEM innovation and R&D for AI, nuclear fusion, 3d printing, electric storage, carbon capture, renewables, etc.
  7. Investing back into nature as the true engine of our economy (ex: investing in nature based solutions in agriculture, fisheries, forestry, conservation). Nature’s contribution to our economy is over 125 trillion dollars.
  8. Adopting common metrics and unified global standards towards investments and products. Ex: System of tracking to ensure goods are produced ethically and sustainably
  9. Making sustainable options the trusted options for consumers: consumers cannot make sustainable choices if there aren’t any.
  10. Connecting investments to investables using platforms that can rapidly scale solutions: (Aligning sustainable solutions with funding in a way that can transform the marketplace).





Prince Charles is clearly invested in his sustainable markets initiative and appears to be dedicated to carrying out his vision for this green initiative. He encouraged the public to put nature at the forefront to achieve real economic progress and growth.
“When the right sustainable goods and services are developed, proved and affordable, the choice to adopt them will become obvious. Visualize the future and have the confidence to invest in it.”
He later went on to say, “Nature is the lifeblood of our financial markets and as a result we have to realign our economy to work in harmony with it.”
The Prince of Wales has offered amazing solutions to aide in the protection of the people and the planet and we look forward to being in attendance at his future sustainable market focused roundtables.
At the age of 71 years, Prince Charles is letting the world know that one is never too old to begin and continue on fighting for the protection of our environment!

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