Many of you may be familiar with the ‘not so pretty’ side of fashion. The site was originally created to be a voice for the conscious side of fashion and beauty. Promoting, showcasing and discussing all aspects of fashion ---from the business, to the marketing to the creating, has always been a primary motive of the Green News Guide. The fashion industry is ever evolving as designer houses become more conscious in their practices and methods for production. We desire to continue to see houses and companies embrace clean beauty and fashion. As great as the fashion industry may currently be, we think that it could reach an even greater plateau as sustainable and environmentally friendly practices are adopted and put into focus in the grand scheme of designing. Of course, many of our favorite designers may be unaware of certain environmental and conscious issues surrounding the world of fashion. However, we do believe that the fashion industry is moving towards a more conscious ro