Many of you may be familiar with the ‘not so pretty’ side of fashion. The site was originally created to be a voice for the conscious side of fashion and beauty. Promoting, showcasing and discussing all aspects of fashion ---from the business, to the marketing to the creating, has always been a primary motive of the Green News Guide. The fashion industry is ever evolving as designer houses become more conscious in their practices and methods for production. We desire to continue to see houses and companies embrace clean beauty and fashion. As great as the fashion industry may currently be, we think that it could reach an even greater plateau as sustainable and environmentally friendly practices are adopted and put into focus in the grand scheme of designing. Of course, many of our favorite designers may be unaware of certain environmental and conscious issues surrounding the world of fashion. However, we do believe that the fashion industry is moving towards a more conscious route. It can be difficult to know which designers and companies have adopted green methods for production. We have covered a few of them on SNS and only hope to be able to broadcast more of them to the world. Here are five current houses that are using clean methods for their businesses.
Mara recently sat down with Vogue and discussed her brand’s movement towards more sustainable approaches and practices. For her spring/summer 2017 collection, she made the decision to use eco alternative fabrics such as econyl (regenerated nylon fiber) organic Japanese jacquard, linens and recycled spandex. The designer also uses fabrics that have been Oeko-tex certified (a certification process for ensuring raw materials are chemical free). Did you also know that Mara Hoffman’s swimwear line is Made in the USA? One very important practice that many green fashionistas would be proud to know is that the company makes in person visits to overseas factories to ensure production workers are treated fairly.
Here are photos from S/S 17 Ready to Wear collection:
Stella can be quoted, “we address…ethical or ecological…questions in every other part of our lives except fashion. Mind-sets are changing, though, which is encouraging.” Stella does not use fabrics derived from animals and has made sustainability a priority for her production and design processes. Designers must often take into account the future when creating and planning designs. In this modern day and age of fashion, responsibility for the future of the planet should be taken into consideration as well. Stella McCartney understands that design houses hold a responsibility to conduct businesses in an ethical fashion.
Some of the fabrics used by Stella McCartney are organic cotton, recycled fabrics (microfiber, polyester), regenerated cashmere instead of virgin cashmere and forest friendly fabrics. Fabrics are dyed using non-toxic chemicals. McCartney also takes part in garment recycling in a closed loop cradle-to-cradle system. The Ethical Trading Initiative is an alliance of companies whose mission is to improve the working conditions of people around the world. Stella McCartney is a member of this alliance whose purpose is also to prevent exploitation and discrimination of workers. Many of the practices for production, design and sourcing are protective of the earth and its people. We applaud them for taking steps to continue to protect the planet and leading by example within the fashion industry.
Here are photos from the Fall 2017 RTW Collection
Photos courtesy Stella Mccartney & Mara Hoffman
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