Nicki Minaj has partnered with green sneaker brand, LØCI to produce a collection consisting of 11 different pairs of sneakers. LØCI is a black owned sneaker brand who is committed to crafting products made of sustainable materials such as Bio leather made from food grade corn and natural cork insoles. The sneakers also consist of materials made from recycled rubber, foam, bamboo and ocean plastic from the Mediterranean Sea. The vegan eco-luxe company strives to remain environmentally conscious throughout the various phases of production and manufacturing. Each pair of sneakers are made with 20 recycled bottles sourced from the Mediterranean Sea.
Nicki Minaj gloated about the release of her new environmentally conscious sneaker collection in a surprise Instagram post.
LØCI’s materials are sourced from responsible suppliers all around the world. Ten percent of LØCI’s profits are donated to bio-diversity charities on an annual basis. LØCI also has a sneaker recycling program which allows customers to recycle their old sneakers in exchange for a promotional code of $30 per recycled sneaker. Once the sneakers are received, LØCI goes to work tearing apart the sneaker and recycling the materials.
Nicki Minaj’s sneaker collection is said to blend street cool aesthetics with high fashion chic. A pair of sporty pink low top sneakers were shown in the promotional posting on her Instagram page. The sneakers feature an imprint of Nicki on the sneaker tongue and bold burgundy-colored soles. Barbs were totally elated about Nicki’s sneaker collection and sounded off in her comment section.
@celebslovenickiminaj said, “I can’t wait to cop me a pair or two 😍🔥♥️🦄🎀👟👟”
@theclosetratchet chimed in with “Oh wow!!!! Man this is hip hop too. Sneakers and street wear go hand in hand, this is so dope 🤩 Congratulations, Nicki!”
@_kaymone said, “I didn’t even wait til the shoe appeared before I already decided in my head I NEED me a pair.”
@mallymallof stated, “I’m getting me several pair.”
We love that Nicki’s first sneaker collection is made with eco-conscious materials. Not only that, she’s chosen to partner with a company that believes in the greater good of this planet. Nicki’s barbz are so loyal. They will more than likely sell out the NICKI X LØCI sneaker collection. The announcement caused a 3500% increase in website traffic ultimately bringing about a crash. It's the power of the Barbz.
The collection will be released on April 13th. Fans can sign up at the below link to be notified about updates regarding the release.
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