The Princess of Wales brings Awareness to Holistic Healthcare Upon Completion of Three Peaks Challenge

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The Princess of Wales completed the Three Peaks challenge over the weekend.  The challenge involves a blend of driving and trekking through three of the highest mountain peaks in England, Scotland and Wales--Ben Nevis, Scafell Pike and Yr Wyddfa. The challenge areas cover 23 miles of walking distance along with a 462 mile drive between each peak.   The challenge is open to the public and many aim to walk to the summit of the peaks within 24 hours.  However, the trek is so grueling and extensive that only 40% of the individuals attempting the challenge are able to complete it within this timeframe.  It is recommended that individuals desiring to complete the Three Peaks Challenge engage in strength training over a period of eight to twelve weeks. Whether Catherine engaged in strength training is unknown but she has always been quite athletic.  Not only did Catherine complete the challenge--she is part of the smaller percentage of people who were able to comp...
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Allbirds: The Sustainable Sneakers Brand

Move to the side Yeezy! There’s a sustainable sneaker company on the horizon! With a motto such as “Love at First Step,” who wouldn’t run out to snag a pair? Allbirds creates running shoes made from planet friendly sources such as eucalyptus infused pulp, sugar cane and merino wool.  They are in the process of producing a natural plant based leather.


Allbirds sneakers come in an array of colors, prints and styles.  The Women’s Wool Piper Mid (which I think looks totally rad) boasts a price of $120 and has a very unique two fold half and half print going on.  








This reimagined classic is made with merino wool fiber and is balanced at with a sugarcane outsole.  Though I’m not a sneaker head, I’m all for a sneaker company which keeps the safety of the environment as a focal point during its production processes.  



Allbirds realizes that the fashion industry is one of the largest contributors to environmental problems.  They’ve set intentions to reduce their carbon footprint to zero by 2030.  This might be a hard goal to accomplish in only eight years but Allbirds has strict measures in place to help bring this ideal into fruition.  They’ve even calculated the carbon footprint required to produce one of their runners.   



What's even more beneficial is that they offer this calculation tool or spreadsheet as a resource for other companies to do so as well. They've invited fashion brands such as Moncler, Louis Vuitton, Gucci, Burberry, H&M and others to use their carbon footprint calculation tools. If any other company or business would like to utilize it, the calculator tools can be found here!


By 2025, Allbirds plans to utilize 100% renewable energy for their owned and operated facilities.


The fivefold areas that Allbirds uses to track their carbon footprint include materials, manufacturing, transportation, product use and end of life.  The End of Life measure is probably one of the hardest areas for a business to successfully grapple.  This is an area where employing methods such as reuse and recycle so that items do not build up in landfills.


Allbirds was founded by Tim Brown, a merino wool expert and Joey Zwillinger.  What’s better than two good men putting their minds together to create a revolutionary shoe company that utilizes natural materials from our earth? Not only are they reversing climate change through sustainable and ethical business practices, they are also helping other companies and brands to do so.


Visit Allbirds at https://www.allbirds.com



#sneakers #allbirds #sustainablefashion


Mechelle Eleene

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